Evangelize...Facilitate...Advocate
The Interactive
Television Alliance is an independent, self-funding, non-profit trade and
professional organization representing the broad interests of the entire ITV
industry.
There is no other single organization that represents the full range of concerns
for the ITV industry in the US. Many ITV companies currently belong to a number
of associated organizations. NATPE, the Television Academy and Producers
Guild represent
the content side. CEA, SMPTE, and the ITAA represent technology and standards.
NAB and NCTA represent distribution. And ANA, AAAA, CTAM and the IAB represent advertising and marketing. We intend to collaborate
actively with all of them as we advance the industry.
The ITA focuses on tangible value. We encourage public demand for ITV services
by instituting a sponsor-funded public awareness campaign-- including a 30
minute TV show, print supplements, e-mail marketing, and public demonstrations
of ITV technology. We provide corporate business services-- including a centralized
scheduling service during industry conferences, industry directories with
referral service, and a job availability exchange. We provide a communication
hub-- between members, outside organizations, and government agencies. Any
company or individual who joins as a member... should be able to use the organizational
structure to create value and revenue way beyond the cost of membership. The ITA will always keep this as a primary focus.
Mission
The
Interactive Television Alliance (ITA) represents the interests of
companies and professionals that create, distribute, and enable
interactive programming delivered with and through the television.
The ITA aggressively promotes the deployment of interactive television
technologies through public awareness and industry outreach. It supports
its members by providing education, networking opportunities, and
professional services. It serves its members as an advocate in
government and industry forums.
The ITA's focus and value is to provide broad industry resources that
encourage the financial success of its membership.
Benefits
Public Awareness
· Mass media public awareness campaign: TV, print, on-line
· Public technology demonstrations and information exchange
· Continuous public relations drive
Education
· Training seminars and industry showcases
· Website, online newsletter, current-event listings
· Members-only access to research
Industry Relations & Government Advocacy
· Representation and affiliation with related industry orgs
· Monitoring of and representation in government forums
· Creation and distribution of industry-specific white papers
Business Development & Professional Services
· Networking events with centralized scheduling service
· Corp. and Professional Directory with centralized referral service
· Job availability exchange
General
· Centralized communication with all segments of the ITV industry
· Leadership opportunities: ability to make a difference
· Leveraging ITA brand and ITA staff.
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