Welcome to the home of the Interactive Television Alliance
….an independent trade association representing the broad interests of the entire ITV industry.
| EVENTS: NATPE 2006: LV ERA Winter '06: Miami AAAA Media Conf.: Orlando |
NEWS
The old
joke was...When will ITV be here?? Answer: "Two years from whenever you ask."
Well, we just came back from
CES
and the joke is over. Everybody and their second cousin are doing TV. Intel
leaped ahead with
Viiv,
Microsoft had ITV from
Vista
to
XBox,
Google's got the
Video
Store,
and Yahoo's brought search to the box with
Go TV.
And this week's MacWorld should be
Apple's
coming out party
for the
Apple
livingroom.
Not a
bad time to be in the ITV business.
All of
this activity has been catalyzed by the big, beautiful digital screens that will
be replacing all of the clunky analogue tubes still sitting in most American
homes. As we all know, those dinosaurs need to be replaced in a couple of years
by government mandate. And it's easier now that prices for an HD-Ready
big
screen are down to $1K,
less than a new color set in 1966 (in adjusted dollars).
So this means
more
TV's, smarter TV's,
and major opportunities in content and advertising. That's why
NATPE
is so important this year. The ITA will be launching a whole new marketplace
there, called the
"ITA Alternative Upfronts",
Jan. 24 - 26 (at Mandalay Bay resort, Las Vegas). We'll be hosting the 2000sf invitation-only Alternative Upfronts Pavilion, where
6 major brand advertisers will occupy 6
private meeting-rooms, surrounding an open technology lounge.
We'll be facilitating
2 days of back to back meetings
between advertisers and content/technology partners. Participating brands
include
Johnson & Johnson, Procter & Gamble, the GAP, Visa, and Pepsi.
The
production groups include:
Jerry Bruckheimer, David E. Kelley, JJ Abrams, Mark Burnett, Joel Silver, John Wells, Vin Di Bona, Joel Surnow, Todd Stevens, Carsey Werner, Imagine, and Harpo Productions.
They represent such hit series as
"CSI",
"West Wing", and "The Practice".
This is an extremely important event that can spark new business for the entire industry.
Across the way is the
"Digital Village", where we'll be showcasing a number of ITA
member companies.
We'll also be hosting our annual
Director's Reception at Creative HomeTheatre, with 6 showrooms containing $8M of extreme high-end technology (co-hosted by the
"Robb Report"). And we have two back-to-back
Alternative Upfronts Panels
on Tuesday and a special
Roundtable
Breakfast on Wednesday.
With all of the activity at NATPE, don't forget that it's the home of the
ITA Annual Meeting. The ITA will have its own meeting room, where we will conduct our
Board of Directors Meeting, Roundtable Lunch, and other ITA activities. ITA Members are encouraged to attend and to use the room as a central reference location and drop-off point.
You can still
get up to 3 full passes to NATPE
by joining or renewing your ITA Membership
by 1/14/06, saving you up to $3K.
Go to
www.itvalliance.org/join.htm
for more info.
If you are a current ITA member, we have a limited amount of
1/2 price tickets,
as well (go to
www.itvalliance.org/natpe.htm).
Thank You,
Ben Mendelson: president
Allison Dollar: ceo
Karen Lennon : chairman
David Wicks : co-chairman
|
1953:
Winky Dink-- first "interactive " TV show. Kids put a
plastic sheet over the picture tube and draw on top of a running program. |
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