Benefits

Public Awareness
· Mass media public awareness campaign: TV, print, on-line
· Public technology demonstrations and information exchange
· Continuous public relations drive

Education
· Training seminars and industry showcases
· Website, online newsletter, current-event listings
· Members-only access to research

Industry Relations & Government Advocacy
· Representation and affiliation with related industry orgs
· Monitoring of and representation in government forums
· Creation and distribution of industry-specific white papers

Business Development & Professional Services
· Networking events with centralized scheduling service
· Corp. and Professional Directory with centralized referral service
· Job availability exchange

General
· Centralized communication with all segments of the iTV industry
· Leadership opportunities: ability to make a difference
· Leveraging ITA brand and ITA staff.

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