Select...Interact...Respond

Interactive TV, digital broadcast, and personal video recorders are positioned to transform our relationship to personal entertainment, information, and advertising.

There are currently over 40 million homes that have digital set top boxes (DSTB's) that are capable of some level of interactivity. That number will double in the near future. In the UK, over 70% of the homes have iTV capabilities, where they can play along with game shows, extract additional facts during news broadcasts, and buy pizza with their remote controls. The US is not far behind and is poised to take the lead in iTV technology.

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