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The ITV Alliance is a traditional trade association representing the interests of specific companies. Members are the most senior executives at companies interested in the iTV industry with decision-making authority. In addition, there is a Professional Membership category, comprised of consultants, analysts and other well-established independent experts in the ITV field.

The ITV Alliance is a multi-tiered organization, comprised of an elected Board of Directors, 8 Industry Councils, an Executive Committee, an honorary Foundation Committee, executive administrative staff and industry volunteers.

The leadership meets at least 4 times a year in conjunction with existing conferences. The general membership communicates through email groups, invitation-only on-line forums, and regular conference calls. There's an email newsletter and associated print publication to keep the industry informed of current events and trends.

 

BENEFITS:

Business Development & Professional Services

     Participation in industry projects: Ad Guidelines, Extended TV, ITA Connect

     Networking events (AdLab, ContentLab, ITA Exchange) and personal business referrals

     Access to Executive Directory (5,000 execs, 600 companies) and Job Exchange

 

Industry Relations & Marketing

     Speaker placement at conferences and trade shows

     Free and discounted tickets to industry events (valued at over $1,000)

     Discounted exhibit space at trade shows (CES, NAB, NATPE, etc.)

 

Education & Research

     Roundtable Workshops and ITV industry showcases

     Member-only Facebook discussion forums, newsletters, listings

     Member-only access to industry research

 

Public Awareness & Government Advocacy

     Consumer Outreach Campaign: TV, print, on-line

     Continuous public relations drive and member co-promotion
     Government junkets, monitoring of and representation in government forums

 

General

     Centralized communication with all segments of the ITV industry

     Leadership opportunities: ability to make a difference

     Leveraging ITA brand and ITA staff
 


MEMBERSHIP  REGISTRATION:
 $6000/yr - Governing Membership
Includes participation in ITA events for four designated executives, access to ITA information resources and business referrals, participation in industry-specific Focus Groups, invitation to Members Meeting and ITA-only events. As a Governing Member, your organization is guaranteed a position on either the Board of Directors or the Foundation Board. Governing Members are also invited to all Board-only functions.
 

$3,000/yr - Standard Corporate Membership
includes participation in ITA events for two designated executives,
access to ITA information resources and business referrals, participation in industry-specific Focus Groups, invitation to Members Meeting and ITA-only events.
 

$700/yr - Professional Membership
Available to individual consultants that are independent and not affiliated with any specific company. Includes participation in ITA events, access to ITA information resources and business referrals, participation in industry-specific Focus Groups, invitation to Members Meeting and ITA-only events.