The ITA Re-inventing Television Summit
August 17- 19, 2005
Queen Mary, Long Beach, California

Every once in a while, in order to move forward-- you need to move back, all the way back to the beginning. That's the idea behind the Re-inventing Television Summit. We are approaching a period of rapid development in the television industry. This is the time to challenge all assumptions, de-construct years of bad habits, and re-build a new model with a fresh point of view.

To that end, the ITA is inviting a group of distinguished thought-leaders to participate in a frank and unrestricted discussion of next generation television. The first half of the program will be led by 5 Mentors, all of whom were once CEO/President of a major TV studio/network in the '70s/'80s. We'll be de-constructing the whole history of the television business, listening to the stories from those who were there. The second half will be led by 5 Futurists, all published authors who have expertise in advertising, technology, media, design, or philosophy. We'll be re-constructing a best-case model of the TV industry, using the tools we have available today.

The Re-inventing Television Summit will take place on board the Queen Mary, a historic 1930's oceanliner, that is dry-docked in Long Beach Harbor in southern California. All meetings and meals will take place in the original ballrooms and lounges on board the ship. Two night's lodging, in a fully-restored state room, is included in the price of admission.


AGENDA :

-------- Wednesday, Aug. 17th
   3 - 7pm: Digital Home Showcase (sponsored by CEA and Robb Report Magazine)
   5 - 7pm: Welcoming Cocktail Reception (and hotel check-in)
   7 - 9pm: Opening Session Roundtable Dinner "Television Today--  and how we got here".- Guest Speaker (TBA)

-------- Thursday, Aug. 18th
   8 - 10am: Roundtable Breakfast "The Mentors"-- Jim Rosenfield (former Pres., CBS Network), Barbara Corday (former Pres., Columbia Pictures TV).  Robert Harris (former Pres., Universal TV), Scott Siegler (former Pres., Granada TV).
   10 - Noon: Break-Outs-- Advertising (Al Lieberman, NYU), Distribution (Janet Stenzel, USC), Technology (Mike Bloxham, Ball State), Content (Janet Murray, GA Tech. U.)
   Noon - 2pm: Roundtable Lunch "The Futurists"-- Clement Mok (Content), Nolan Bushnell (Technology), Jim Banister (Distribution), Katie Williams (Advertising)
   2 - 4pm: Break-Outs-- Advertising (Al Lieberman, NYU), Distribution (Janet Stenzel, USC), Technology (Mike Bloxham, Ball State), Content (Janet Murray, GA Tech. U.)
   5 - 7pm: Cocktail Reception, Digital Home Showcase, and concert by "The Mutaytor"
   7 - 9pm: Gala Finale Roundtable Dinner "Television Tomorrow-- and how we get there".- Guest Speaker (TBA).

-------- Friday, Aug. 19th
   8 - 10am: Concluding Roundtable Breakfast: a Summary facilitated by 5 Future TV Executives  (5 post-graduate fellows from USC, UCLA, Ball State , NYU, and GA Tech) and the 5 Faculty from our 5 University Partners.


 
Cost:
non-ITA members....$1,500 (includes Wed. & Thur. night lodging on the Queen Mary)

ITA members......$750 (includes Wed. & Thur. night lodging on the Queen Mary)


There will only be 100 tickets available.
Please contact info@itvalliance.org for more information or to request a registration form.