Untitled Document

The ITA Re-inventing Television Summit
September 29 - 30, 2004
Queen Mary, Long Beach California

Every once in a while, in order to move forward-- you need to move back, all the way back to the beginning. That's the idea behind the Re-inventing Television Summit. We are approaching a period of rapid development in the television industry. This is the time to challenge all assumptions, de-construct years of bad habits, and re-build a fresh model with a fresh point of view.

To that end, the ITA is inviting distinguished thought-leaders from design, advertising, distribution and public policy to join the ITV community in a frank and unrestricted discussion of next generation television. The Re-inventing Television Summit will take place on board the Queen Mary, a historic 1930's oceanliner, that is dry-docked in Long Beach Harbor in southern California. All meetings and meals will take place in the original ballrooms and lounges on board the ship. One night's lodging, in a fully-restored state room, is included in the price of admission.

Wednesday evening (5pm - 9pm) will begin with a cocktail reception on deck, inaugurating the evening activities. At 7pm, we'll move into the ball room for a two-hour Roundtable Dinner. The subject will be, "Television: A Platform for Active Democracy". Facilitators will include experts in "e-Government", public policy specialists, and a government official or two. This is a working meal, where members of the ITA University Network (USC, UCLA, Ball State, GA Tech, NYU) will lead the discussion along with our partners at the Center for Government Studies.

Thursday morning (8am - noon) we'll gather the participants for a Roundtable Breakfast discussing all aspects of Interactive TV design and navigation. It will be lead by members of the Interactive Interface Guidelines (IIG) project, consisting of leading experts in production and programming. Following the breakfast, we'll break-out into two workgroups. One for Content and Distribution companies, and one for Advertising and Technology companies.

Thursday afternoon (noon - 4pm) will start with the Advertising Roundtable Lunch, facilitated by the members of the Interactive Advertising Guidelines (IAG) project and our University Network partners. We'll be focusing on creating value for the advertiser. Discussion will include targeting, metrics, and reporting. Then we'll break-out into two groups: one for Advertising and Content companies, and one for Technology and Distribution companies.

Thursday evening (5pm - 9pm) will begin with a Cocktail Reception and move into the final Roundtable Dinner. The subject will be, "Content Distribution in a Digital World: Can We All Get Along? Part II" This is a continuation of our Roundtable Lunch in March about the relationship between cable, satellite, broadband, and digital broadcast. We'll be highlighting leading executives from all four digital platforms.

Cost:
non-ITA members....$1,200 (includes Wed. night lodging on the Queen Mary)
ITA members......$600 (includes Wed. night lodging on the Queen Mary)

There will only be 100 tickets available.
Please contact info@itvalliance.org for more information or register on the form below

REGISTRATION:

ITA RE-INVENTING TELEVISION SUMMIT

Location: Queen Mary Hotel, 1126 Queens Highway, Long Beach, CA

Dates: Wed, September 29 - Thursday, September 30, 2004

Accommodations: Includes all meetings, meals, receptions, and
one night's lodging on the Queen Mary (Wed, Sep. 29)

Online Registration: Must be received by Friday, September 17, 2004.
Thereafter, a $100 processing fee will be added to the ticket price.
Registrant badges will be held at the Registration Counter on the morning
of the event. Registrations are Non-Transferable.

Cancellation: In the event of ticket cancellation, registration fee will
be refunded, if written notice is received by September 17, 2004.
After that date, any refund will be subject to a $100 processing fee.
Program is Subject to Change.

Your Name:
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$1,200 - Standard Pass All passes include meetings, meals, and one night's lodging (Wed. 9/29). Stay-over on Thur, 9/30 is an additional $100 STD Pass + Thur. night: add $100
$600 -ITA Member Pass ITA Pass is available only to current ITA members. If you wish to renew or become a new ITA member by Sep.15, you may be eligible for a complimentary pass (see below) ITA Pass + Thur. night: add $100
$850 - Digital Hollywood "Combination Pass" "Combined Pass" is available to Digital Hollywood LA ticket holders who paid for a "One Day" or "All Event" ticket. Proof of purchase is required. To register for Digital Hollywood LA, go to: www.digitalhollywood.com/DigitalHollywoodReg.html DH Pass + Thur. night: add $100
$1,000 - NATAS "Bonus Pass" Members of the NATAS NY Advanced Media Committee , who are independent producers or consultants, will receive a full Summit Pass. a Professional Membership to the ITA, and an annual membership to NATPE. NATAS Pass + Thur. night: add $100
<included> - New ITA Member + Free Pass New ITA corporate members who pay their dues by Sep. 15, will receive one complimentary pass. Past and current ITA members who renew by that date will also receive a pass. Only corporate members are eligible for this offer. Please sign up or renew your membership at: www.itvalliance.org/newmember.htm NEW Pass + Thur. night: add $100
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An invoice will be emailed to you with a secure link for payment: (to ensure registration, payment must be sent within 48hrs. of receiving invoice)
PAY BY CHECK please make check payable to: ITV Alliance 1112 Montana Ave., #308 Santa Monica, CA 90403 An invoice will be sent by secure email detailing the transaction: (to ensure registration, payment must be sent within 48 hrs. of receiving invoice)