ITA Technology Walk-Through '07
Dec. 13 - 15, Miramar Hotel, Santa Monica, CA

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(.......join the ITA or renew by 12/7/07 and receive up to 2 tickets to the "ITA TechWalk '07" at the Fairmont Miramar Hotel, normally valued at $1,000 each: See Below )
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Description:                             [ Register Now ]       [ Agenda ]
“Twelve rooms.  Twelve technologies.  One hundred executives”.  2-day, invitation-only, personalized showcase targeting executive producers / showrunners from prominent TV series.  And media-directors / brand-managers from major advertising brands.


General Background:
ITA will be taking over eight cottages and two multi-room bungalows at the historic Miramar Hotel above the beach in Santa Monica. The hotel site was the original home of the city's founder and was built around the 80-foot Moreton Bay Fig Tree, now over 115 years old.  Each room will be hosted by a leading ITV company showcasing interactive technologies--  applications that are available today and operational today.  The program begins with a Progressive Dinner on Thursday evening.  For three hours, we’ll navigate room-to-room, explore state-of-the-art television applications, dine on tapas and wine, and mingle with peers and press.

Friday is built around two
Roundtable Workshop meals.  Breakfast will highlight 4 media directors from 4 major advertising brands.  Lunch will bring in 4 leading executive producers from 4 major TV series.  During the day on Friday, participants will get personalized demonstrations of the latest ITV applications.  Producers and Brand Managers will begin discussions with potential technology partners. 

On Friday evening, we’ll travel off-site to the
Santa Monica Museum of Art for a Holiday Celebration and Dinner.  We'll be hosting a special Roundtable Discussion about the Writer's Strike with the Presidents of the WGA, PGA and the IFTA.  As usual at ITA events— there are no panels, no powerpoints, and no press.  Only pure peer discussion.

Saturday morning concludes with a
Summary Breakfast with special guest Paul Haggis (dual Best Picture Oscar winner), followed by wrap-up meetings in the Suites.  Tech companies who have been involved include: Intel, Microsoft, TiVo, TandbergTV, HSN, Ensequence, Schematic, Panache and DaveTV.  Invited producers include representatives from Jerry Bruckheimer, JJ Abrams, David Kelley, Mark Burnett, Steve Oedekerk and Vin DiBona.   Advertisers include Johnson & Johnson, Procter and Gamble, the GAP and Chase Visa.


Participants:
100 high-level executives
(most invitees are CEO/VP, lead producer, or brand manager).  They represent prominent companies from Content, Technology, Advertising, and Distribution. The Friday Reception will be open to a larger audience, including press, members of the WGA, PGA, IFTA, Television Academy and NATPE.



Tickets:
Full Access Pass: $1,000  (ITA Members Pass: $500)

Register by credit card below (there will only be 100 tickets available)

...or JOIN or RENEW your ITA Membership and get up to 2 tickets for FREE


REGISTRATION:   ITA TECHNOLOGY WALK-THROUGH

Location:
 The Fairmont Miramar Hotel, 101 Wilshire Blvd., Santa Monica, CA
Dates
:  Thur., Dec. 13 (5pm) - Sat., Dec. 15 (noon)

Accommodations:  Includes all meetings, meals, receptions, and programming (Thur. eve - Sat. morn).  A limited amount of discounted rooms at the Miramar Hotel will be available for an additional charge.

Online Registration:  Must be received by Wed. Dec. 7, 2007. Registrant badges will be held at the Registration Counter on the morning of the event. Registrations are Non-Transferable.

Cancellation:  In the event of ticket cancellation, registration fee will be refunded, if written notice is received by Dec. 7, 2007. After that date, any refund will be subject to a $100 processing fee. Program is Subject to Change.
 


Tickets:
Full Access Pass:   $1,000 
ITA Member Pass: 
$500    
...
join or renew  and get up to 2 tickets for free: 

(To pay by check, please contact info@itvalliance.org and we'll send you an invoice)


AGENDA :
Thur, Dec. 13th

  
4 – 6pm:   Registration (Miramar Hotel lobby) 
  
6 – 7pm:   Cocktail Reception (cottages, bungalows, and courtyard)
  
7 – 8pm:   Interactive interview w/ Paul Haggis (Veranda Ballroom)
  
8 – 10pm: Progressive Dinner/Showcase (cottages, bungalows, and courtyard)
Friday, Dec. 14th

   8 – 9:30am:  Breakfast Roundtable Workshop (Miramar Hotel, Malibu Boardroom)
                          Theme:  "New Ad Models, Successful Ad Models"
                          Special Guest Facilitators: from 4 major Ad Agencies and 4 Brands
  10 – noon:  Showcase Meetings (cottages and bungalows)
   Noon – 1:30pm:  Lunch Roundtable Workshop (
Miramar Hotel, courtyard)
                          Theme:  "Alternative Distribution for Content Producers"
                          Special Guest Facilitators: from 4 Agencies and 4 Production Studios
   2 – 5pm:  Showcase Meetings (cottages and bungalows)
   6 – 8pm:  Cocktails & Keynote Roundtable (Veranda Patio and Ballroom)
                          Theme:  "The impact of Technology on Content Distribution
                           ...or How ITV will solve the Writer's Strike"
                           Special Guest Interview:  the WGA, PGA and ATAS
   7:30 – 9pm   Gala Holiday Celebration:  (Cottages, bungalows and courtyard)

Saturday, Dec. 15th
  
9am – 10am: Summary Breakfast (Miramar Hotel, Veranda Ballroom)
                         Theme:  "The Technology Companies Speak-up"
   10am – noon:  Showcase Meetings (cottages and bungalows)

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